It seems that the Big Marketing companies are jumping on the tea bandwagon!
Last summer Snapple had a cute ad introducing its’ line of White Tea drinks showing the plucking of a bud and two leaves. Lipton has included ‘diet’ tea in their bottled drink line.
Now Coca Cola and Nestle (Nestea) have introduced Enviga, what they call a ‘negative calorie tea’ They say that in clinical trials drinking 3 cans burns 60-100 calories. This is attributed to the EGCG and caffeine in the drink.
Naturally, the health benefits derived from tea is a function of how much tea is in the beverage.
I suppose it is good that more and more people are recognizing the great taste and health benefits of tea. Coke and Nestle certianly have a larger advertising budget than most of the tea shops I know!
The question is will Americans recognize the try tea that does not have artificial ingredeints and added sweeteners? Maybe the advertising the big consumer products companies are doing will raise our collective awareness and encourage people to go to the source for the ‘genuine’ experience.
Chief Leaf
