If you love tea as much as we do, there’s great news: it’s not going anywhere any time soon! In fact, industry experts speculate that the tea industry is on track to be just as big as the coffee business is! For a country with a well-developed coffee culture like the United States, that’s really huge.
When it comes to the growing appeal of this millenary drink, reading the tea leaves isn’t necessary to know why it’s on track to take a huge chunk out of the beverage market. Take a look around and you’ll see that tea seems to be everywhere these days. With a special focus on the health benefits it can bring to an aging population, more companies are looking to invest in bringing tea to American consumers.
Young people are interested in a fresh cuppa, too. Some are seeing tea as a healthy alternative to the crash-and-burn caffeine diet that some big coffee retailers have been pushing for years. Lattes, espresso and other specialty coffee drinks are bound to remain popular with young professionals in urban places, but a hot cup of tea is turning out to be just as cool.
It’s not just cafes that are interested in carrying more tea, either. You can find wider selections of teas popping up in restaurants and groceries stores, too. As it turns out, your favorite way to enjoy tea may not even be out of a cup. Cooking with tea was a big trend in 2012, a culinary approach that’s only continued to grow this year and has evolved to include exotic selections of tea from different corners of the world.
Have you been a fan of tea for a while? If you’re a fan of The Tea Smith, chances are you are already steeped in a culture of appreciating specialty loose leaf teas. There’s no need to brag, though. Just be ready with open arms and a fresh cuppa when your friends start coming around to what makes tea so great.